Behavioral targeting means showing ads that match what a person likes. Search engines and social networks look at what people search for, what they do online, what they buy, and how long they spend on different websites. They use this information to decide what advertisements to show to those people. To accomplish this, they use cookies. Cookies are files that are sent from your browser to a website server when you visit different pages on the website.
The information is private.
We constantly observe and analyze people's actions and behavior. When a person's interests change, search engines and social networks find new things to offer them.
Users sometimes feel like the Internet knows what they're thinking. Otherwise, how can we explain the fact that they show us products that we were just about to buy. But the truth is, it's just effective advertising.
Why should I use behavioral targeting ?
- Behavioral targeting means you can exclude people who are not interested in the product and only show ads to those who are interested. This helps prevent wasteful spending of money.
- This helps ads get more clicks and more people to bid on them.
- Increases the number of people who can be reached. When using thematic targeting for ads, they are only shown on websites that have similar content to the ads. However, in this situation, there are no limitations or restrictions. It is only related to what the user likes. Ads follow the potential client everywhere online, even on websites that have no connection to the ad.
Where do people use behavioral targeting?
User behavior data helps us understand how users behave when they use our products or services. It gives us insights into their preferences, actions, and habits. This information is valuable for improving our products and offering a better user experience.
- Learning about what someone enjoys, what they like, and what they want to do in the future.
- Creation of complete "pictures" of different groups of people that make up the target audience.
- The chance to show relevant ads and send emails to the people who are most interested.
- Getting people to like the product more and pay attention to the advertisements.
- Making the target audience bigger.
Behavioral targeting is a way to display ads to people who are genuinely interested in a product or service being advertised. You can still connect with the right people, even if the content on the page is not related to the ad.
Behavioral targeting is a technique used in advertising to show ads to people based on their past actions or behaviors online. This is done by collecting information about a person's interests, preferences, and activities on the internet. Some examples of behavioral targeting include showing ads for shoes to someone who has recently searched for shoes online or showing ads for a vacation destination to someone who has been researching travel websites.
Here are some simple examples of how behavioral targeting works.
Emails: Emails are messages sent electronically over the internet. They are a way to communicate and exchange information with other people. You can send an email to someone by typing a message on your computer or phone and then entering their email address. Emails are a quick and convenient way to stay in touch with friends, family, and colleagues.
- Which emails did the customer look at or interact with.
- Which emails did they avoid opening or clicking on.
- What kind of deals do they usually say yes to the most.
- When was the most recent time they talked to an email -- three days, three weeks, or three months ago.
- Who answers frequently, and who answers infrequently.
Social media refers to websites and apps that allow people to connect with others, share content, and communicate online. These platforms are used to interact with friends, family, and even strangers through messages, comments, and likes. People can post pictures, videos, or thoughts and receive feedback or responses from others. It provides a way for individuals to stay connected and stay up to date with the latest happenings in other people's lives.
- Did the person talk about your company on Twitter.
- Did they visit your website after clicking on a link on Facebook.
- Did that person share what you posted.
- Did they say anything about your blog post.
A website is a collection of different web pages that are connected together and accessed through the internet. It allows users to view and interact with content such as text, images, videos, and links. Websites are created and maintained by individuals, organizations, or businesses for various purposes such as information sharing, entertainment, communication, and e-commerce. Users can access websites by typing the web address, also known as the URL, into a web browser or by clicking on a hyperlink.
- Did the customer go to your website. If yes, when was it.
- What were they looking at or downloading.
- What words did they type in to find your website.
- How much time did he or she spend on your website.
- How many pages did he or she look at while they were there.
Inactive behavior refers to behavior that lacks activity or action.
Targeting using this factor is equally effective as the others.
It is possible to send more mail to customers who signed up but then left the website.
The client usually does something on a certain day of the week, but one day they forgot. They received a letter saying that their action was incomplete and asking why they didn't do it.